Category Archives: News

6 Steps to Effective Messaging

6 Steps to Effective Messaging

Business, healthcare and government leaders are realizing the value of identifying and interpreting your message. By clarifying your message, everyone in your company or organization can clearly and succinctly articulate what your company does and the value that it brings its customers, employees, and partners. There’s also a “self-realization” aspect to defining your message. By understanding your position and benefits, you can reflect, as a group, on where you are as a business, and be inspired to make some long overdue changes along the way.

So how do you define your message? Continue Reading

6 Simple Things to Maximize Your Tradeshow ROI

Whether your company is exhibiting, or you’re attending, standing out in the crowd and having a strategy to get the biggest ROI on your investment is critical to tradeshow success. Here are a few simple reminders and things to consider as you plan your tradeshow strategy and get ready to head out to the SHOT… Continue Reading

Military Drives U.S. Industry

Military Drives U.S. Industry

Sitting in Mack Trucks’ new Anthem at AUSA reminded me of how tough, resilient, and innovative U.S. industry is. I believe that these qualities grew out of the industry’s dedication and commitment to meeting the needs of our military.  Continue Reading

5 Essentials For Building a Successful Communications Strategy

5 Essentials For Building a Successful Communications Strategy

Savvy government and business leaders understand the power of communications. Effective communications can unify an organization, effect change, and build business. Developing a sound strategy and putting proven business processes and management into place that promote efficiencies are critical to success as well as netting a solid return on your budget and time investment.  Continue Reading

Healthcare Marketing Insight: Tips for Changing a Strategic Plan Into Action

Healthcare Marketing Insight: Tips for Changing a Strategic Plan Into Action

Over the last several weeks, I’ve encountered a number of clinicians and administrators working both in inpatient and ambulatory settings who are very concerned about revenue. Okay, so I know this isn’t really anything particularly new, and you can likely point to many reasons why “business is off.” It is interesting, however, that more professionals… Continue Reading