Preventing Nuclear Trafficking
Challenge: The Office of Nuclear Smuggling Detection and Deterrence works with partners worldwide to prevent the smuggling of nuclear and radiological materials. NSDD called on TWP for assistance in developing and expanding their global multilayered security network.
Solution: Our team started by shortening their name to NSDD Partnership. We developed a brand that is visual more than verbal to avoid language barriers. Along with identity materials, our team also created audience-specific capabilities briefs, brochures, inserts and folders, and video that speaks to the multilayered strategy.
Result: Since the launch of NSDD Partnership, the Office has enhanced multilayered nuclear detection architectures in more than 65 countries and has transferred responsibility for sustaining 80% of nuclear detection systems to international partners.